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Diversity Matters: Recruiting Wisconsin’s Future Public Health Workforce

Diversity Matters: Recruiting Wisconsin’s Future Public Health Workforce is a 5-year project funded by the Healthier Wisconsin Partnership Program, a component of the Advancing a Healthier Wisconsin endowment at the Medical College of Wisconsin. The overall goal of this project is to increase the diversity of Wisconsin's public health workforce. The project focuses on African American and Hispanic youth, and uses social marketing as its primary strategy. Diversity Matters will identify barriers to a career in public health for the priority communities and use assessment results as well as workforce and marketing best practices to develop a plan for a creative, youth oriented and contemporary social marketing effort. The project places an emphasis on building a strong community-academic partnership – at both the core partner and Advisory Committee levels as a crucial component of sustainability.

Over the long term (10-15 years), this project can lead to increased diversity in the public health workforce and, ultimately, increased success in addressing health disparities.

The core partners on this project include the Medical College of Wisconsin, Wisconsin Public Health Association and Wisconsin Division of Public HealthView the previous Advisory Committee Members here.

Project Coordinator:

Wisconsin Public Health Association


» Website

Visit to learn about our Public Health Superheroes, career opportunities, financial assistance, internship opportunities and more!

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» Key Findings Report

The following report outlines the key findings and implications from primary and secondary research conducted on behalf of the Diversity Matters project. Individual research reports for each methodology (focus groups, surveys, key informant interviews) were previously compiled and submitted to Diversity Matters project personnel. This report summarizes that research; additional primary research conducted by Diversity Matters (college student and public health worker surveys) and provides implications for the next stage of the project – the development of a Marketing Outreach Plan.

Download key findings report here.

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