Wisconsin Center for Health Marketing and Communication

• Summary of Wisconsin Center for Health Marketing and Communication grant proposal (1-page abstract) *
• Summary of Center for Health Marketing and Communication Stakeholder Survey- Fall 2006

Centers for Health Marketing and Communication

• Summary of some other Centers for Health Communication in the United States *

Health and Health Behavior

• General Public:  Communicating to Persuade (Arkin, Maibach and Parvanta in Nelson, Brownson, Remington and Parvanta, 2002) *

Literacy and Health

• Health Literacy – Report of the Council on Scientific Affairs (Ad Hoc Committee on Health Literacy for the Council on Scientific Affairs, American Medical Association, 1999) *
• Promoting Health Literacy (McCray, 2005)
• Public Health Literacy in America  An Ethical Imperative (Gazmararian, Curran, Parker, Bernhardt, DeBuono, 2005)
• Health Literacy Among Medicare Enrollees in a Managed Care Organization (Gazmararian, Baker, Williams, Parker, Scott, Green, Fehrenbach, Ren, Koplan, 1999)
• Limited Literacy in Older People and Disparities in Health and Healthcare Access (Sudore, Mehta, Simonsick, Harris, Newman, Satterfield, Rosano, Rooks, Rubin, Ayonayon, Yaffe, 2006)
• Limited Literacy and Mortality in the Elderly (Sudore, Yaffe, Satterfield, Harris, Mehta, Simonsick, Newman, Rosano, Rooks, Rubin, Ayonayon, Schillinger, 2006)
• Literacy and Misunderstanding Prescription Drug Labels (Davis, Wolf, Bass, Thompson, Tilson, Neuberger, Parker, 2006)

Marketing and Health

• A Marketing Perspective on Disseminating Evidence-Based Approaches to Disease Prevention and Health Promotion (Maibach, Van Duyn, Bloodgood, 2006) *
• The Basics of Social Marketing (Social Marketing Excellence Collaborative, Turning Point) *
• Social Marketing and Public Health Lessons from the Field (Social Marketing Excellence Collaborative, Turning Point) – set of case studies
• The Manager’s Guide to Social Marketing  Using Marketing to Improve Health Outcomes (Social Marketing Excellence Collaborative, Turning Point)
• Road Crew- a Wisconsin social marketing effort that aims to "reduce alcohol-related crashes primarily involving young male drivers".
• Wisconsin State Journal Editorial on Road Crew
• Reducing alcohol-impaired driving crashes through the use of social marketing (Rothschild, Mastin and Miller, 2006)
• Improving Health Through Marketing (Bernhardt, 2006)

Media and Health

• Media as a Public Health Issue (Christakis and Zimmerman, 2006) *
• Generation M:  Media in the Lives of 8-18 Year-olds (Executive Summary, Henry Kaiser Family Foundation, 2005)
• Study Finds Flaws in TV News Coverage of Health (UW-Madison press release, March 8, 2006)
• Children, Adolescents and Advertising (Policy Statement, American Academy of Pediatrics Committee on Communications, 2006)
• Medical News for the Public to Use?  What’s on Local TV News (Pribble, Goldstein, Fowler, Greenberg, Noel, Howell, 2006)
• What are the Roles and Responsibilities of the Media in Disseminating Health Information?  (Schwitzer, Mudur, Henry, Wilson, Goozner, Simbra, Sweet, Baverstock, 2005)

National Health Communication Objectives

• Healthy People 2010 Chapter 11:  Health Communication  *
• Healthy People 2010 Chapter 11:  Health Communication Midcourse Review

Provider-Patient Communication and Health

• Key Communication Skills and How to Acquire Them (Maguire and Pitceathly, 2002) *

Risk Communication

• Risk Communication, the West Nile Virus Epidemic, and Bioterrorism:  Responding to the Communication Challenges Posed by the Intentional or Unintentional Release of a Pathogen in an Urban Setting (Covello, Peters, Wojtecki, Hyde, 2001)
• Communicating Public Health Risks (Marquis) – power point Wisconsin Department of Health and Family Services

Technology and Health

• Health Information Online (Pew Internet and American Life Project, 2005)

 Wisconsin-Specific Information

• Healthiest Wisconsin 2010 (State Health Plan)
• Healthiest Wisconsin 2010 Implementation Plan Summary
• The Health of Racial and Ethnic Populations in Wisconsin:  1996-2000, Chapter III:  Demographic Characteristics

Miscellaneous

• (videos) “Health Communications Classics”  (Includes:  Genomics, Health Literacy, Social Marketing, Communicating Across Cultures, Risk Communication, Social Marketing, Target Audiences)

Other Links

Wisconsin Literacy Council

2003 National Assessment of Adult Literacy (NAAL)